There's nothing like the Warrior Forum for a good debate. The other day, one member brought up the topic of using RE : when sending emails to your list. This member categorically says that it is a con and so the person using it is attempting to commit some kind of fraud or worse. Well, let's have a look at this subject and see if we can't come up with some answers that make sense.
First off, the interpretation of RE : by most marketers is incorrect to start with. They take it to mean in answer to when in fact it implies per. As an example, if I were to assert, "Replying to your prior email" that would particularly indicate a reply. However, if I were to say, "RE : the changes At Aweber" that doesn't mean I'm replying to anything you claimed. It only means that the e-mail I am sending is in regard to the changes that Aweber just made. Nothing else, nothing less.
However, having said that, it doesn't actually matter what the technical meaning of RE : is. What does matter is the belief that YOUR list has regarding your using it. If your list is composed mostly of other net marketers, with no regard for the rest of the subject line, they are more apt to take it as you making an attempt to make them think that this e-mail is in answer to something they sent you and will react accordingly . That reaction can be anything from an evil e-mail in return to an easy unsubscribe. This
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In non IM niches, for example health, the reaction might not be as sinister. Most non marketers don't get so anal about stuff like that. The explanation, and this is what baffles me, is that marketers hate being marketed to. So they'll look for any basis at all the slam you into the ground. At least which has been my personal experience. Not everybody is like that, but many are. Become used to it.
O.K, but how do we handle this? Do we use RE : or do we stay away from it? The only answer I can provide you with that makes any sense at all is this...test it. You may find, depending on the niche you are in, that you will get different results with every one.
Having said that, using RE : seems to work best as many enormous name marketers use it. However, appearances can be deceiving, explaining why I say test it for yourself and see if it either increases your open rate or increases your back out rate. From those results, you may know whether using RE : is something you need to do. Remember, it doesn't matter what the reality of using it suggests. What matters is the perception of your list. Right or wrong...they're those who decide whether or not they remain customers.
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